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You Are How You Car
TurtlewaxRunning Toward Giants | Spring 2025 | Freelance CD
CHALLENGE: Stand out in the saturated market of car care.
CONCEPT: Your car is a reflection of you. So why not put your best car-face forward? To help create awareness for Turtlewax, we created this surreal and slightly disturbing global campaign. Introducing: You are how you car™.
We created a global 360 campaign including OLV, DOOH, Display, social and a fun bobblehead social activation.
CONCEPT: Your car is a reflection of you. So why not put your best car-face forward? To help create awareness for Turtlewax, we created this surreal and slightly disturbing global campaign. Introducing: You are how you car™.
We created a global 360 campaign including OLV, DOOH, Display, social and a fun bobblehead social activation.
RESPONSIBILITIES: Creative Concept Development, Creative Direction, Art Direction, Design, Pre-Production and Post-Production Supervision, Execution.
CREDITS: Andrew Fatato, CD Copywriter
Jeremy Bersano, ECD
Tashia Neuhaus, Producer
Joshua Baze, Strategist
PRESS: The Drum, Muse by Clio, Trend Hunter, Yahoo Finance, Adage, Little Black Book
CREDITS: Andrew Fatato, CD Copywriter
Jeremy Bersano, ECD
Tashia Neuhaus, Producer
Joshua Baze, Strategist
PRESS: The Drum, Muse by Clio, Trend Hunter, Yahoo Finance, Adage, Little Black Book
