Finally.
BumbleSpecial Guest | Summer 2021
CHALLENGE: Bumble is about the best of dating. They wanted to make a splash and get people excited to safely date again.
CONCEPT:For Bumble’s first global integrated campaign we decided to embody the collective emotion of single people everywhere with a single word as our platform, our rally cry, our call for a world where we can date again: “Finally.”
CONCEPT:For Bumble’s first global integrated campaign we decided to embody the collective emotion of single people everywhere with a single word as our platform, our rally cry, our call for a world where we can date again: “Finally.”
RESPONSIBILITIES: Creative Concept Development, Art Direction, Design, Production and Post-Production Supervision, Execution.
Resulting in a campaign with extensions on social, at events, and a boatload of out of home ads.
