Finally.
BumbleSpecial Guest | Summer 2021
CHALLENGE: Bumble is about the best of dating. They wanted to make a splash and get people excited to safely date again.
CONCEPT:For Bumble’s first global integrated campaign we decided to embody the collective emotion of single people everywhere with a single word as our platform, our rally cry, our call for a world where we can date again: “Finally.”
CONCEPT:For Bumble’s first global integrated campaign we decided to embody the collective emotion of single people everywhere with a single word as our platform, our rally cry, our call for a world where we can date again: “Finally.”
![](https://freight.cargo.site/t/original/i/dff7bd7bb259b2c98a5f8d4824d81aad67e79817f8be6e1d771b075f19b2cc10/WILD_POSTINGS_24x36_ALL-01.png)
RESPONSIBILITIES: Creative Concept Development, Art Direction, Design, Production and Post-Production Supervision, Execution.
![](https://freight.cargo.site/t/original/i/1e9856f501b28e665d479750d66a2adeedfa2999cedf7b2978b91640b4514fa9/portfoliofiles--09.png)
![](https://freight.cargo.site/t/original/i/cad5a5632607badf73a43f686ab8cce64befc5a67cd61864ba3242411e4dab8b/portfoliofiles--12.png)
![](https://freight.cargo.site/t/original/i/d05554e96d47036c428a577c0d110028579804c22a20fdffee49a687398bbec0/portfoliofiles--13.png)
![](https://freight.cargo.site/t/original/i/3ba87e87b16562e19d5400deaa267e4741cd7432563a1a6bcbc7aade1b21ec3f/portfoliofiles--12.png)
![](https://freight.cargo.site/t/original/i/a57ad2e3b560aec5c380e7db886d9d0de9b7cc8d953555d87aeb7b6865ca427a/Untitled-3.png)
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![](https://freight.cargo.site/t/original/i/51ca842d856795fbe06e9edc5d829f3717f8fb76ce5d61dff13bda1630172649/Untitled-1.png)
![](https://freight.cargo.site/t/original/i/328b91cb3003e9fc9dd125950cdcb2806dceea13c3e439c09512ce6af72c39bf/Untitled-7.png)
![](https://freight.cargo.site/t/original/i/a84a270f030dbffa1a1da19eda923c1e8751c8721f44923ff00f4042ffab1579/Untitled-4.png)
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Resulting in a campaign with extensions on social, at events, and a boatload of out of home ads.
![](https://freight.cargo.site/t/original/i/8ddcab870f2ea333bbe9f050802a632f74eee91898031b53f58a868269e870a9/IMG_88B9F8048F6F-1.jpeg)
![](https://freight.cargo.site/t/original/i/f133496c3deb65b9da08c3a6ece6c021edfbe776473478469f7cc080a613f692/DC_OS_06.gif)
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![](https://freight.cargo.site/t/original/i/b4f5803c37dd7a86341f0a1159d94cfbf0c507e52dc5175796384dd5b9849b65/MO_OS_15b.gif)
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![](https://freight.cargo.site/t/original/i/6cf5728a92f10c25d0ccfafe43a6a468503facf8fc3631bbe9685e89b4e041c3/HH_SS_06b.gif)
![](https://freight.cargo.site/t/original/i/a4105fff5bcac617074fe0e2cedbc10db47122ac605f406a06e4df016e00043f/Screen-Shot-2021-06-28-at-12.00.30-PM.png)