Bumble
All Nippon Airways
Bethpage Federal Credit Union
Airmax.com
Square
Luminary Podcasts
Branding & Design
Luminary
Simulacrum Short Film
Miss America 2.0
Luminary Launch
Dell Rugged
Beefeater Gin
Is That Waldo?
Editorial Art Direction
Museum of Mayo Art
Solo Soxxx
About Caitlin Hickey
Forensic Anthropology
Miss Conceptions
Miss America 2.0VMLY&R | 2018
CHALLENGE: Make an archaic and misunderstood organization relevant.
CONCEPT: In 2018 Y&R launched Miss America 2.0 – a complete rebrand of the organization and eliminated the swimsuit contest. For the launch, we created a content series called “Miss Conceptions" that debunked stereotypes about the Miss America contestants.
RESPONSIBILITIES: Creative Concept Development, Creative & Art Direction, Editing Supervision
AWARDS: Cannes Bronze x1, Cannes Shortlist x2
CONCEPT: In 2018 Y&R launched Miss America 2.0 – a complete rebrand of the organization and eliminated the swimsuit contest. For the launch, we created a content series called “Miss Conceptions" that debunked stereotypes about the Miss America contestants.
RESPONSIBILITIES: Creative Concept Development, Creative & Art Direction, Editing Supervision
AWARDS: Cannes Bronze x1, Cannes Shortlist x2