Tough As Mail

Y&R | April 2018
CONCEPT: Dell Latitude™ Rugged Laptop is as tough as mother nature. But can this “indestructible” computer survive the Postal Service? As a social stunt, we shipped a computer without a box.

RESPONSIBILITIES: Creative Concept Development, Art Direction, Annoying creative who pitched this idea for a year before showing it to the right ECD (Joao Coutinho) who helped make it real.