Red Gallery
Beefeater GinY&R | 2017
CHALLENGE: Launch Beefeater's new gin, Beefeater Red 24.
CONCEPT: We created 3 pop-up art galleries in New York, Chicago, and Art Basel Miami. The art challenged the audience’s perspective. Each piece of art combined 2 pieces of work. When you put red glasses on, you saw a whole new piece of work.
RESPONSIBILITIES: Art Direction, Digital Production, Supervision of Production, Execution
CONCEPT: We created 3 pop-up art galleries in New York, Chicago, and Art Basel Miami. The art challenged the audience’s perspective. Each piece of art combined 2 pieces of work. When you put red glasses on, you saw a whole new piece of work.
RESPONSIBILITIES: Art Direction, Digital Production, Supervision of Production, Execution
![](https://freight.cargo.site/t/original/i/948dde7634dad543f25cde7b06cf6b1fdf16317a54c65475b97b38bcf0994e18/Red-Room-CHI_C2_an8i1213_1340_c.jpg)
![](https://freight.cargo.site/t/original/i/b1ca1b98b54e1d29e621ff57ff471628279c335e24b7db250d7094093e9066f0/Red-Room-CHI_C2_an8i1252_1340_c.jpg)
![](https://freight.cargo.site/t/original/i/a248ca16cb4ba8e60ac77d18fd7895e769195a64a26e2c0f08f220a165e5164f/Red-Room-CHI_C1_an8i0957_1340_c_9.jpg)
![](https://freight.cargo.site/t/original/i/ab4c93f4ec8a0778df431c6487fb1f0f0f516e9ddefe9b91b4bd1fb2637f1d74/2_1340_c.jpg)
![](https://freight.cargo.site/t/original/i/32f68c880c54d6ff8d6b956777e0daf1fff5da8da42b8f55293aa027c42fa932/Red-Room-NYC_C2_a6i4028-copy_1340_c.jpg)
![](https://freight.cargo.site/t/original/i/1150413f64587345931148c2c2390fedfc7d8543ecda66c0850db3e5c2906de1/IMG_3640_1340_c.jpg)
![](https://freight.cargo.site/t/original/i/3aed2270d9159230246988dfa2af7d285bd1d147b2312b712db6a26880ad7212/Red-Room-CHI_C1_an8i0865_1340_c.jpg)
![](https://freight.cargo.site/t/original/i/ec5755627b5b370f2bd6befff70d75e70e1dc4a4e5dd90a4015dcd9f6b8e5c25/Beefeater_C2_an8i1740_1340_c.jpg)
![](https://freight.cargo.site/t/original/i/097a87c662b20637c3a58db072943795f3aedcab4855f0097e641e5fd2a4a9d3/Beefeater_C3_an8i2030_1340_c.jpg)
![](https://freight.cargo.site/t/original/i/98eee2c3d342048e3ce9cdf2e9f1cc9b1a987e976f931363fb2c5c752d8e5b5b/Beefeater_C2_an8i1717_1340_c.jpg)
![](https://freight.cargo.site/t/original/i/6a5138836cf500ed9095c3c98782eee2877ed06143728910421ae4e75bd614f4/Red-Room-CHI_C2_an8i1045_1340_c.jpg)
PROCESS: We reached out to visual artists in New York, Chicago and Miami, requesting multiple pieces of artwork. With their permission, we combined 2 of their works to create a brand new piece for the show.
![](https://freight.cargo.site/t/original/i/b16655a4d0c831ec8a2af6678081c48ca26752bb0881341cb928dcdc429d1d27/2-art1.jpg)
![](https://freight.cargo.site/t/original/i/1700da9b5cbe673cc58579832ab7a74afb075c0d52ed9edd23d38b6f42dd5e5e/beefeater-before-and-after1.jpg)
![](https://freight.cargo.site/t/original/i/07e6f98a3c3f119e77630c8b640dc8edbda28d4680d807c5603e90c3d5736aff/Beefeater-GIF-CHI_2.gif)
![](https://freight.cargo.site/t/original/i/7112f47abe7f1d5da27f4a14776f0f9fbd2dba952c961622bfdd21d058ee6823/Beefeater-GIF-21.gif)
![](https://freight.cargo.site/t/original/i/63670a86b5f8faaadf57437b1b642ea407b6321c31a319eedde4ee14e4ea65bb/Beefeater-GIF-12.gif)
![](https://freight.cargo.site/t/original/i/6e066fc64297dfe9c2c048b9e4e14d90f98739f1a3cf7e07255ef78e31ad556b/Beefeater-GIF-9.gif)