Red Gallery 

Beefeater Gin
Y&R | 2017
CHALLENGE: Launch Beefeater's new gin, Beefeater Red 24.

CONCEPT: We created 3 pop-up art galleries in New York, Chicago, and Art Basel Miami. The art challenged the audience’s perspective. Each piece of art combined 2 pieces of work. When you put red glasses on, you saw a whole new piece of work.

RESPONSIBILITIES: Art Direction, Digital Production, Supervision of  Production, Execution 
PROCESS: We reached out to visual artists in New York, Chicago and Miami, requesting multiple pieces of artwork. With their permission, we combined 2 of their works to create a brand new piece for the show.