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Red Gallery
Beefeater GinY&R | 2017
CHALLENGE: Launch Beefeater's new gin, Beefeater Red 24.
CONCEPT: We created 3 pop-up art galleries in New York, Chicago, and Art Basel Miami. The art challenged the audience’s perspective. Each piece of art combined 2 pieces of work. When you put red glasses on, you saw a whole new piece of work.
RESPONSIBILITIES: Art Direction, Digital Production, Supervision of Production, Execution
CONCEPT: We created 3 pop-up art galleries in New York, Chicago, and Art Basel Miami. The art challenged the audience’s perspective. Each piece of art combined 2 pieces of work. When you put red glasses on, you saw a whole new piece of work.
RESPONSIBILITIES: Art Direction, Digital Production, Supervision of Production, Execution
PROCESS: We reached out to visual artists in New York, Chicago and Miami, requesting multiple pieces of artwork. With their permission, we combined 2 of their works to create a brand new piece for the show.
