![](https://freight.cargo.site/t/original/i/a26ccee8b308d31812e53c0e13a9a4bc44a9e2cdf1e5f422bb2ba29a6d8bab40/HedaerGif.jpg)
Airmax.com
Airmax Services | March 2024
CHALLENGE: Airmax.com has been owned by an AC company in Miami. Not Nike. But after 30 years, the owners were ready to sell it and approached me to help them (with a $2K budget for the whole project)
CONCEPT: Sell airmax.com as The Most Exclusive Airmax Drop Ever on Nike’s Air Max day. We decided to sell airmax.com to the highest bidder. And we’re still accepting bids (;
CONCEPT: Sell airmax.com as The Most Exclusive Airmax Drop Ever on Nike’s Air Max day. We decided to sell airmax.com to the highest bidder. And we’re still accepting bids (;
![](https://freight.cargo.site/t/original/i/9058ab8c2bf957ac1f2a457a26a22c0e6eb638d50dd03510c9d05655fd46d151/Artboard-1.png)
![](https://freight.cargo.site/t/original/i/fb9054bc7dba7856417cb41cd971b67910a83d6a5885e07886dd2643e3faf76a/countdown.gif)
![](https://freight.cargo.site/t/original/i/be754010565e9aab8c70dfd4fd752d5c292e5024b2178f8cb3c07f26903ea8c4/Screenshot-2024-03-25-at-3.09.38-PM.png)
RESPONSIBILITIES: Creative Concept Development, Creative & Art Direction, Design, Web Design Copywriting, Animation, Execution of all print, digital, email, and social assets, Social Media Management, Guerilla Marketing, Pretty Much Everything (this was executed by a 2 person team, including myself).
![](https://freight.cargo.site/t/original/i/21d0a4e7b7a7b0ecf7bea2f20257ea6f2c7b3246dcda3b60a2593fb0564a2523/ezgif-3-d87c0f70a5.gif)
![](https://freight.cargo.site/t/original/i/60973fe3ce3bcf0e9fa43b718ea30c77215189d694ad63860c33af0cd2d6b37d/ezgif-1-31ec928140.gif)
MORE INFO: With only a $2K budget for EVERYTHING (asset licensing, media, production) we created and executed everything ourselves. We wheatpasted in Soho, LES, and Williamsburg, put up flyers and stickers. I managed the social media pages, did PR outreach and created every single asset for the visual identity of this campaign.
![](https://freight.cargo.site/t/original/i/e48277a7a804b4248ec53e8ead5e2f8b52d41f1855371ef10c424f3b52850a10/poster1.png)
![](https://freight.cargo.site/t/original/i/5e54aec0633e30c314e82fa0303eb6504d172ed0f1850f565fe572fd552b74c2/sticker.jpg)
![](https://freight.cargo.site/t/original/i/81ccdc9407f5ab45aefdeb5a80f599fdd05f834f273a2d5c807e3903fde90957/AirmaxLaunchAnnouncement9AM.png)
![](https://freight.cargo.site/t/original/i/7a69240e2168a4898347a48deccd624ba8e0dd5f7f00b07943a1645e5bfeed77/flyer.jpg)
![](https://freight.cargo.site/t/original/i/7168dc672396f6f9925d91f7041ef5972caa206d8072bcbeaa04f09338c43049/posters.jpg)
![](https://freight.cargo.site/t/original/i/584376d1bcf30606afb9655a90c5fd3be36cd197af9a7f58789c2ec722bba7d2/Screenshot-2024-03-25-at-4.38.23-PM.png)
![](https://freight.cargo.site/t/original/i/e4927b2a1ec838eeff2ba44caa4a3cec2c8cccd5092334a18f57af4d62ab6df5/poster2.png)
![](https://freight.cargo.site/t/original/i/fa2df663642244794accdb299fe57453fae1d6b285b3fbcbb09028345c95e957/flyer2.jpg)
Special thank you to Matthew Owen, who was responsible for the custom site and was my partner in ideation, wheat-pasting, sticker and flyer-ing and so much more.
And another big thank you to Greg Ward for copywriting work.
And another big thank you to Greg Ward for copywriting work.