Japan Elevated
All Nippon AirwaysVMLY&R | March 2019
CHALLENGE: All Nippon Airways, ANA, wanted to launch their first North American campaign. But no one knew what ANA was.
CONCEPT: ANA – Japan's largest 5-Star airline – brings the best of Japan onto every flight. We created a campaign that communicated the feeling of flying ANA. This is Japan ElevatedTM.
CONCEPT: ANA – Japan's largest 5-Star airline – brings the best of Japan onto every flight. We created a campaign that communicated the feeling of flying ANA. This is Japan ElevatedTM.
![](https://freight.cargo.site/t/original/i/c1847d3ab29935d12da6cf7a5e5dcadeaf87c36ff753ecf29014f96bdd4edaa6/Float_7.jpg)
![](https://freight.cargo.site/t/original/i/daa8efb1a964568ab970a81d0a62f6e32fb000066feb9d5dd6a5083b99d52d76/b.jpg)
![](https://freight.cargo.site/t/original/i/2cb572d1457d70339ef2f5c7ed0b1875fd64c0ba13a9bacb9736050584d49a65/Petals_7.jpg)
![](https://freight.cargo.site/t/original/i/8b76514bb6009ba186eee2c7a562ea01f4355a8ec667444c1bedc29e67d16c74/ANA_PrintAdRequest_Final3_Page_2.jpg)
RESPONSIBILITIES: Creative Concept Development, Creative & Art Direction, Design, On-set Art Direction, Post-Production Supervision, Execution of all print, digital and social assets, Creation of Campaign Guidelines and Media Toolkits, Creative Direction for paid media and influencer partners.
RESULTS: KPI for awareness increased 3x more than projected.
RESULTS: KPI for awareness increased 3x more than projected.
![](https://freight.cargo.site/t/original/i/0d337164c728ce2dd9352a5b8c8c188a2910f1ba3926598466ed59a369b68522/AWARDS-INSTAGRAM-STORY.gif)
![](https://freight.cargo.site/t/original/i/d4d4e1d8d89fa9e3f95086ee9ad87a9d48fb44bc7897c1d4002aadda35880c02/HOSPITALITY-INSTAGRAM-STORY.gif)
![](https://freight.cargo.site/t/original/i/9511398fdc14eca6c16f23da919b3e98a9eafdd935402537f4048f07f71b49ca/DINING-INSTAGRAM-STORY.gif)
![](https://freight.cargo.site/t/original/i/76d2811302b45baac841da81a8c27f9046c8a0cfe306565d1fa74785b0a143ee/DESTINATIONS-INSTAGRAM-STORY.gif)
MEDIA PARTNERSHIPS
Bon Appetit Green Tea Soba & Bon Appetit Ribeye Donburi Bowl – Expedia – Conde Nast Traveler 1 – Conde Nast Traveler 2 – Conde Nast Traveler 3 – Influencer Sam Horine – Matador Network – Out Magazine
Bon Appetit Green Tea Soba & Bon Appetit Ribeye Donburi Bowl – Expedia – Conde Nast Traveler 1 – Conde Nast Traveler 2 – Conde Nast Traveler 3 – Influencer Sam Horine – Matador Network – Out Magazine
![](https://freight.cargo.site/t/original/i/fbb9d9d7684167b7266a2bbd4f3aa5bc2737bb719cb9d4a3140fea359095a4dd/DINING-VLPP.gif)
![](https://freight.cargo.site/t/original/i/125213f1ef99a5793d682227462bca9882229e19f17f31c7fd1427cd3a7a7d93/AWARDS-GIF.gif)
![](https://freight.cargo.site/t/original/i/743feadd6cbb6413d60cdf3954719a51811bdd533d99262b0eda9a1d572e9107/HOSPITALITY-VLPP.gif)
![](https://freight.cargo.site/t/original/i/75d4c5f4037c90cf760dc4cc1727225ffedacad97bec5c6fd1db137cbb1a9f37/DESTINATIONS-GIF.gif)
![](https://freight.cargo.site/t/original/i/3cbdedf6f5ea7a68b3c9d3e227346818da601cfa33ec8f67acb6410bac5887f3/HOSPITALITY-GIF.gif)
![](https://freight.cargo.site/t/original/i/498139245a80c0864c2981d1ce3ec10b6cb1a006c3db85e24a51297aad161986/AWARDS-VLPP-2.gif)