Japan Elevated
All Nippon AirwaysVMLY&R | March 2019
CHALLENGE: All Nippon Airways, ANA, wanted to launch their first North American campaign. But no one knew what ANA was.
CONCEPT: ANA – Japan's largest 5-Star airline – brings the best of Japan onto every flight. We created a campaign that communicated the feeling of flying ANA. This is Japan ElevatedTM.
CONCEPT: ANA – Japan's largest 5-Star airline – brings the best of Japan onto every flight. We created a campaign that communicated the feeling of flying ANA. This is Japan ElevatedTM.
RESPONSIBILITIES: Creative Concept Development, Creative & Art Direction, Design, On-set Art Direction, Post-Production Supervision, Execution of all print, digital and social assets, Creation of Campaign Guidelines and Media Toolkits, Creative Direction for paid media and influencer partners.
RESULTS: KPI for awareness increased 3x more than projected.
RESULTS: KPI for awareness increased 3x more than projected.
MEDIA PARTNERSHIPS
Bon Appetit Green Tea Soba & Bon Appetit Ribeye Donburi Bowl – Expedia – Conde Nast Traveler 1 – Conde Nast Traveler 2 – Conde Nast Traveler 3 – Influencer Sam Horine – Matador Network – Out Magazine
Bon Appetit Green Tea Soba & Bon Appetit Ribeye Donburi Bowl – Expedia – Conde Nast Traveler 1 – Conde Nast Traveler 2 – Conde Nast Traveler 3 – Influencer Sam Horine – Matador Network – Out Magazine
