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Money Like a Woman
Bethpage Federal Credit UnionStrawberry Frog | Summer 2024 | Freelance ACD
CHALLENGE: Bethpage Federal Credit Union wanted to stand out and stand for something. As a credit union, they’re a financial establishment that isn’t understood.
CONCEPT: Bethpage wanted to launch a new platform that reimagined the way we imagine money. They landed on “Money Like a Woman” a campaign that highlights the continued inequeties between men and women in the financial space. The campaign celebrated women and money and encouraged EVERYONE to join the movement. This spot premiered at the WNBA Finals in October 2024.
CONCEPT: Bethpage wanted to launch a new platform that reimagined the way we imagine money. They landed on “Money Like a Woman” a campaign that highlights the continued inequeties between men and women in the financial space. The campaign celebrated women and money and encouraged EVERYONE to join the movement. This spot premiered at the WNBA Finals in October 2024.
RESPONSIBILITIES: Creative Concept Development (tactical), Art Direction, Pre-Production Supervision.