Japan Elevated

All Nippon Airways
VMLY&R | March 2019
CHALLENGE: All Nippon Airways, ANA, wanted to launch their first North American campaign. But no one knew what ANA was.

CONCEPT: ANA – Japan's largest 5-Star airline – brings the best of Japan onto every flight. We created a campaign that communicated the feeling of flying ANA. This is Japan ElevatedTM.

RESPONSIBILITIES: Creative Concept Development, Creative & Art Direction, Design, Art Direction on-set during Production, Editing Supervision, Post-Production Supervision, Execution of all TV, print, digital and social assets, Creation of Campaign Guidelines and Media Toolkits, Creative Direction for paid media and influencer partners. 

RESULTS: KPI for awareness increased 3x more than projected.